Teaching SEO techniques through practice, not theory
Get in TouchStarted from real projects, built for real results
We began Phexalora in early 2025 after spending years doing actual SEO audits for clients across different industries. The pattern was clear - people knew they needed audits but struggled to conduct them properly themselves.
Most courses taught audit frameworks but missed the practical side. Students would finish with certificates but still couldn't spot technical issues or interpret crawl data effectively.
Our approach centers on hands-on practice with real site examples. Students work through actual audit scenarios, learn to use professional tools, and build systematic processes they can apply immediately.
The curriculum emerged from our consulting work. Every module addresses problems we've encountered repeatedly - duplicate content patterns, crawl budget issues, schema implementation errors, internal linking gaps.
We built this platform to share practical audit techniques that work across different site types and CMS platforms. The focus stays on building solid technical skills through structured practice.
Practical Methods
Real audit techniques from actual client projects and site reviews
Hands-On Practice
Work through scenarios using professional audit tools and frameworks
Instant Feedback
Get immediate assessment on audit findings and recommendations
Built by practitioners who audit sites daily
Our team brings direct experience from conducting technical audits across various industries and platforms
Henrik Bergström
Technical SEO Lead
Conducts comprehensive site audits for e-commerce and SaaS platforms. Specializes in crawl optimization and structured data implementation strategies.